Your name on the pillow.
The voucher carries your design and your name. Where your customer wakes up in the morning, your brand is waiting.
The only corporate gift nobody ever puts in a drawer.
A discount is forgotten within a week. A vacation gets told for ten years. With your name in it. Since 1984 we have been turning hotel stays into a marketing system for companies that want more than a ballpoint pen with a logo.
A discount is forgotten within a week. A vacation gets told for ten years, with your name in it.
since 1984more than 40 years on the world market
over 50.000partner hotels worldwide, up to 5 stars
5 yearsvalid from activation of the voucher
from 500 unitscodes you turn into your campaign
Why a vacation beats a discount
A discount lowers your price. A vacation raises your value.
Every company can give ten percent. That is exactly why ten percent no longer moves anyone. An experience cannot be undercut by a competitor, because it cannot be expressed in percent.
01
Discounts get priced in. Experiences get told.
Whoever got a discount once expects it again next time. Whoever got a week by the sea talks about it at the dinner table, in the office, to the neighbor. Every time, your name comes up, and you never paid another cent for it.
02
The lever is the hotel, not your budget.
The partner hotel provides the room. The guest pays for meals, just as on any vacation. You pay only for the voucher, and it costs less than a decent corporate gift. What your customer holds in his hand is an entire vacation.
03
Loss weighs heavier than gain.
A customer who has already collected three nights with you does not switch to a competitor over two percent. He would be leaving half a vacation behind. Collecting binds more strongly than any loyalty card, because there is something to lose.
On vacation, people always eat. With us, they also sleep.
See pricesThe network
Over 50,000 partner hotels. Growing since 1984, with new ones joining all the time.
Loyal houses from day one, newcomers every year. Europe, the Mediterranean, Asia, the Americas. From the family-run inn in the Alps to the resort on Bali.
Hotels up to 5 starsfamily-run inn to resort, mountains to beach
Europe, Asia, the Americas, Africayear-round, many without date restrictions
hopro.orgevery hotel with validity, stars and board rate on view
Collecting
Your customer collects his vacation with you.
Nights can be stacked: across several vouchers, several purchases, several months. Every purchase is a little more sea. And whoever already has six nights with you does not buy the next three from a competitor.
The bonus card in field sales
A private customer refers five more customers to his advisor. Each referral earns one hotel night. After the fifth, he has his vacation together, and the advisor has five new customers.
The furniture store in Austria
From 500 euros of purchase value, three nights come on top. Buy twice and you have six. The customer returns for the sofa, and for the vacation.
How it works
You buy codes. They become your campaign.
We do not sell vouchers to consumers. We give companies a system they run on their own terms: printed, as a collector card, as a QR code on the packaging, by email. You decide who gets the vacation and for what.
1
You choose quantity and nights.
From 500 units, three, seven or fourteen nights, or the annual pass. You receive voucher codes and turn them into whatever your campaign needs.
- Voucher in your own design
- Collector card or bonus card
- QR code on the product, like on a yogurt cup
2
Your customer redeems online.
On hopro.org he registers the code, chooses from the partner hotels and submits his booking request. Filters by country, region and stars.
- Valid for two people in a double room
- Can be split across several hotels, stackable
- Five years from activation
Redeemable on hopro.org, the network's redemption site3
The hotel provides the room.
The guest stays free of charge and pays only the hotel's usual board rate, as a rule breakfast and one main meal. Travel and pocket money as on any vacation.
- Hotels up to 5 stars, worldwide
- Children usually welcome, surcharge depending on the hotel
- The hotel wins a guest who comes back
The guest is the advertising. For the hotel, and for you.
The most frequent question
Why do the hotels do this? And why is it so affordable?
The honest answer has three parts, and each of them is a reason why the system has worked since 1984.
The best advertising a hotel can have.
The guest is in the house. He eats there, photographs the view from the balcony, talks about it at home, recommends it and comes back. No brochure and no ad reaches a person the way three nights in the hotel's own bed do.
An empty room costs. A guest in the restaurant pays.
Hardly any hotel is more than seventy percent occupied. The vacant room costs staff, energy and laundry whether it is occupied or not. With the guest come meals, the bar, the spa and excursions. The room is the cheapest advertising medium a hotel has.
A network that has grown over decades.
Loyal houses from day one, new ones every year. A hotel stays in the program because it pays off, and because the guests come back. This is not leftover inventory, this is a network.
The hotel pays with the room.
With what would otherwise stay empty.
The guest pays for meals.
As on any vacation. People always eat.
You pay for the system.
The voucher, from 3.50 euros. Not the vacation.
Use, with numbers
Four goals. One tool. Proven results.
Customer acquisition, customer retention, referrals, sales promotion: these are not textbook categories, they are the cases in which the system was actually used.
Sales promotion · Milka, France
6 weeks
Product bundle completely sold out.
Six chocolate bars including three hotel nights. Within six weeks the bundle was completely sold out.
Referrals · HMI, Germany
over 20
referrals per customer.
The plan was to increase referrals with the hotel voucher. On average, over 20 referrals per customer were achieved.
Customer acquisition · Pirelli RE, Germany
3 nights
New tenants, quickly signed.
New tenants were welcomed with three nights. In no time, all vacant apartments in the promotion area were rented.
Customer retention · Focus Online
Subscription
The multi-hotel voucher for subscribers.
A publisher uses the voucher to keep and renew subscribers: a flexible short trip instead of a rewards catalog.
Referrals · field sales
5 = 5
Five referrals, five nights.
The bonus card: the customer refers five more customers and earns a hotel night for each. The advisor gets leads that are actually worth something.
Sales promotion · furniture store, Austria
500 €
Three nights on the purchase.
From 500 euros of purchase value, three nights come on top. The customer collects, comes back and buys the sofa where his vacation is.
Mechanics we build for you
You tell us the goal. We build the way there.
From the welcome gift to the collector card: we design the mechanic, create the voucher, write the message and run the ads if you wish. Whoever has a strategy of their own gets just the codes. Whoever does not gets one from us. Tap to see how it lands with the customer.
- Welcome giftThe first purchase becomes the first vacation. New customers come back.“Thank you for choosing us. The first three nights are on us.”
- Collector and bonus cardFive referrals, five nights. Your customers become your sales force.“Two more referrals and your week by the sea is complete.”
- Contract renewalThe renewal gets rewarded, not the switch. Subscription, maintenance, membership.“Stay with us a year and we send you away for three nights.”
- Product bundleThree nights in the box. Sell-through in weeks, not quarters.“There is more in this pack than the product.”
- QR code on the packagingThe voucher is inside the product. Every purchase becomes a chance at a vacation.“Scan the code, pick a hotel, pack your bag.”
- Employees and teamTarget reached, bags packed. Motivation you can show off.“Quarterly target achieved. The nights are in your account.”
The bag is packed. Your customer knows who to thank for it.
A discount disappears into the price. A bag packed because of you never disappears: your customer tells people on the beach, in the office and at the family table who gave him this week. You are not buying attention, you are becoming part of a memory. And memories do not switch suppliers.For almost every industry
And what do you do with it in your industry?
Tap your industry. You will instantly see the mechanic that works there, an example and the effect it is aimed at. And if your industry is missing: we find a way for almost every niche.
Prices
Do the math.
Choose quantity and nights, and the rest appears instantly: unit price, budget and what every hotel night you give away actually costs you. With a switch for quarterly billing, because that is how marketing budgets are planned.
Nights per voucher
Quantity
5002,50010,00025,00050,000
2,500 vouchers of 3 nights11.750 €
Unit price4,70 €
Your cost per hotel night given away1,57 €
Called off per quarter625
Invoice per quarter2.938 €
All prices per voucher, tiered by volume. The guest pays only the hotel's usual board rate. In the quarterly model, the tier price of the annual volume applies from the first delivery.
| Quantity | 3 nights | 7 nights | 14 nights | Annual pass |
|---|---|---|---|---|
| 500 | 5.00 € | 8.00 € | 10.00 € | 12.50 € |
| 2,500 | 4.70 € | 7.70 € | 9.70 € | 11.50 € |
| 10,000 | 4.40 € | 7.40 € | 9.40 € | 11.00 € |
| 25,000 | 4.10 € | 7.10 € | 9.10 € | 10.50 € |
| 50,000 | 3.50 € | 6.50 € | 8.50 € | 10.00 € |
On call
The campaign runs better than planned and the vouchers are gone after a week? Resupply at any time, the tier stays.
Framework instead of single purchase
Agree on an annual volume, call off and pay quarterly. You enter the top tier from the start without tying up the annual budget at once.
Annual pass
365 days of unlimited hotel stays for the family plus friends. Less than three cents per day in purchasing.
Flat rate
Unlimited vouchers, one price.
Unlimited vouchers
Hand your customers as many hotel vouchers as your campaign needs.
Flexible stays
Freely selectable number from three nights, single nights for special campaigns.
Individual calculation
Based on market, target group, size and campaign duration. One conversation, one offer.
For large campaigns
Publishers, retail chains, brand manufacturers: when the reach exceeds the unit count.
Proposal in 60 seconds
Your proposal, still in the meeting.
Industry, goal, quantity, nights: the page turns them into a proposal you can print and leave behind. No form, no database, nothing leaves your browser.
Quantity, nights and the quarterly model are taken from the calculator above.
Proposal
- For
- Your company
- Goal
- Win new customers
- Mechanic
- Welcome gift
- Vouchers
- 2,500 of 3 nights
- Unit price
- 4,70 €
- Model
- One-time delivery
Budget11.750 €
HoPro Marketing, a house of the Via Vital Group · Redemption via hopro.org · The guest pays only the hotel's usual board rate · Offer subject to change
The drawer test
What are you giving away today?
Tap what your customer last received from you. Then see where it ended up.
In 30 seconds
Three films, three answers.
Consultation
One conversation. Then you know whether it fits.
Tell us your goal and your target group. Within a few days you get a proposal with mechanic, quantity and price. No obligation, no catalog.
Contact
One conversation. Then you know whether it fits.
Tell us your goal and your target group. Within a few days you get a proposal with mechanic, quantity and price. No obligation, no catalog.
How the first consultation works
Phone or WhatsApp
Call or write, we call back. Thirty minutes in which we ask more than we talk.
Video call
If you want your team in the room: share the screen, walk through calculator and industry finder together.
Email with callback
Goal and target group in three sentences, we get back to you with an appointment proposal.
Reach us directly
HoPro Marketing, a house of the Via Vital Group. Addresses and responsible persons in the legal notice.
Marketing
We are marketing. The voucher is our best tool, not our only one.
Strategy, campaign, ads, websites, print, AI and back office: all from one group, all aimed at one goal. More customers who stay.
Services
What a marketing company does. And what it can do more with the voucher.
Via Vital Group
Strategy and campaign
Goal, target group, mechanic, budget, timeline. We think the campaign from the customer's side and build it through to the evaluation.
With the voucher: The mechanic that gets the customer collecting.
Via Vital Group
Facebook and Instagram
Management of your pages, editorial plan, posts, community. So the brand is visible every day, not only during the campaign.
With the voucher: The post your customers share, because it is about their vacation.
Via Vital Group
Advertising
Ads on Facebook and Instagram, audiences, budgets, evaluation. Reach you control instead of hope for.
With the voucher: “Three nights by the sea with your next purchase” is the ad that gets clicked.
Herzstück Web
Landing pages and websites
Hand-built pages, no site builder, with soul. The landing page for the campaign or the whole company site.
With the voucher: The page where your customer redeems his code and sees your offer.
Via Vital Group
Vouchers, brochures, print
Voucher in your own design, collector card, insert, brochure. From draft to print file.
With the voucher: The piece of paper your customer keeps, because his vacation is written on it.
VIVYT Creative Studios · VirtuFlow
AI, video, telephony, back office
AI phone assistance, videos, telephony and back office for campaigns with volume. So the inquiries get answered when they come.
With the voucher: The hotline that answers a thousand redeemers with a smile.
How we work
Four steps, no surprises.
Conversation
Goal, target group, budget, timeframe. One hour in which we ask more than we talk.
Proposal
Mechanic, quantity, price, timeline on one sheet. Within a few days.
Campaign
Design, ads, landing page, codes. One contact person for everything.
Evaluation
What worked, what did not. So the second campaign beats the first.
V
Sales, consulting and marketing
Robért Kämpf and the team of the Via Vital Group. Your contact from the first conversation to the running campaign.
H
Redemption site and fulfillment
Michael and his team run hopro.org: registration, hotel selection, booking service and the partner hotels worldwide. WCS World Consulting Service Ltd Inc.
The houses of the group
One group. Each house with its own craft.
HoPro Marketing is a house of the Via Vital Group. Whatever a campaign needs comes from within the group, from one source.
Via Vital Group
The roof: consulting, sales and marketing, plus our own insurance and investment division within the group.
viavitalgroup.com
HoPro Marketing
Hotel Promotion since 1984: hotel stays as a marketing and incentive system for companies and sales partners.
this sitehopro.org
The redemption site: register the code, choose a hotel, booking service. Run by WCS World Consulting Service with Michael and his team.
hopro.org
Herzstück Web
Hand-built websites with soul, no site builder: landing pages for the campaign and complete company sites.
herzstueck-web.com
VIVYT Creative Studios
Creative studio for IT, graphics, web and video; AI phone assistance that answers inquiries with a smile.
vivyt.ch
VirtuFlow
Back office, sales and assistance: telephony and fulfillment for campaigns with volume.
virtuflow.chFor sales partners
You sell. We deliver the product to go with it.
Agencies, sales organizations, networks and consultants who want to offer their customers more than discount campaigns: an argument that is understood instantly in a meeting and that no competitor can pull out of a drawer.
What you get.
- A product with over forty years of history and documented references from Milka to Focus Online
- Materials, argumentation and price tiers you can start with tomorrow
- This site as a tool in the customer meeting: industry finder, calculator, proposal in 60 seconds
- Fulfillment and redemption run via hopro.org, not across your desk
- We discuss your terms in person, not by price list
In 30 seconds
Two films for your meeting.
The films are your tool: after the phone call, send your customer the Monday film and he sees in thirty seconds what he gets. Under every film on the home page you will find “Share film”; the link opens the film right here on this site.
Your earnings
A fixed commission. And a product that gets reordered.
You receive a fixed commission on every order you bring in. We discuss the amount in person; the structure is the same for all partners, and it has three levels.
Level 1The first order
Your customer starts with 500 or 2,500 vouchers. You advised him, the mechanic comes from us, the fulfillment from the platform. Commission on the order.
Level 2The reorder
Collector cards and bonus programs consume vouchers as long as they run. Whoever has started reorders, without you having to call. Commission on every reorder.
Level 3The annual framework
The campaign becomes a program: annual volume, call-off per quarter. Four invoices a year, four commissions, one customer who stays.
Path 1We handle it.
You bring the customer, we deliver the codes to him and issue the invoice. You receive your commission on every order and every reorder, without any payment traffic with the customer.
Path 2You handle it.
You buy the vouchers from us and look after your customer entirely yourself, with your own invoice. Your commission is credited immediately. After receipt of payment we deliver the codes to you or directly to your customer.
In both cases the guest redeems on hopro.org. Redemption, the hotels and the booking service are never your job.
The same prices for everyone. Your customer sees the same price with us as with you. You do not sell against the price list, you sell with it.
Discuss termsWhy it pays off
Three reasons your customers understand.
It is new to your customer.
Pens, calendars, discounts he knows. Three nights by the sea for his customers, nobody has offered him yet.
It is easy to explain.
One sentence is enough: “Your customer stays for free and pays only for meals.” The rest is on this site.
It comes back.
Whoever has started a collector card once reorders. Your customer stays your customer.
The customer you brought the vacation to takes your call. That is the difference between a sales force that hunts and one that gets invited.
References
Campaigns that really happened.
Original documents from four decades of hotel promotion. Not retouched, not invented. Tap to see the original large.
Milka, France
Product bundle with six chocolate bars including three nights. Sold out in six weeks.
HMI, Germany
Referral program with hotel voucher: on average over 20 referrals per customer.
Pirelli RE, Germany
New tenants welcomed with three nights. Vacant apartments in the promotion area rented in no time.
Danone, France
Purchase of a minimum quantity rewarded with three nights. Sales increase recorded.
Navigon, Germany
Targeted sale of a product line within a defined period.
Heinrich Bauer Verlag
Hotel stays as a subscription reward: by far the most chosen reward among customers.
Metro, France
Three nights from a certain turnover. Significant sales increase.
BASF, France
Product bundle including three nights. Double-digit percentages in additional sales.
Opel (Vauxhall), England
Lead generation in direct marketing: four nights per participant, high six-figure lead numbers in one year.
Shell, France
Points collection campaign with co-payment: the most chosen reward among customers.
Thomson, France
Defined promotion period: sales across all product lines rose measurably.
Rowenta, France
Three nights with the purchase of a vacuum cleaner. Successful market placement of selected models.
Triumph, France
Two nights with the purchase of one item. Massive reduction of stock.
Royco, France
Three nights with the purchase of three soups. Increase in brand awareness.
Pulsar, France
Launch of a new model with hotel nights. A resounding success.
Focus Online: multi-hotel voucher for subscribers, flexible travel planning for the next short trip. The most recent reference, gladly with details in the meeting.
Knowledge
Answers before the objection comes.
The questions that come up in every customer meeting, with the answers that hold up in the meeting.
Because the guest in the house is the best advertising a hotel can have: he eats there, photographs, talks, recommends, comes back. Because hardly any hotel is more than seventy percent occupied and an empty room costs money while a guest in the restaurant brings money. And because the network has been growing since 1984: loyal houses from day one, new ones every year. The hotel pays with the room, the guest pays for meals, you pay only for the system.
The stay is free of charge. The guest pays the hotel's usual board rate per person and day, as a rule breakfast and one main meal, sometimes half board or all inclusive. The “from” rates are listed with every hotel on hopro.org. Travel and pocket money are on the guest, as on any vacation.
Yes. Several vouchers can be used in one hotel as long as room allotments are available, and a voucher with several nights can be split across different hotels. That is exactly what collector card and bonus program are built on: the customer collects his vacation with you.
For two people in a double room. Children can usually come along, with a hotel surcharge depending on age; solo travelers pay the usual single-room supplement. Validity is 60 months from activation.
For hotels outside Europe, four weeks' lead time applies so the booking can be processed at voucher conditions. If it gets tighter, the booking service passes on the direct hotel contacts. Most hotels accept the voucher year-round; restrictions are listed with each hotel.
Yes, for special campaigns. A bonus card can credit one night per referral; after five referrals the customer has his five nights together. The standard denominations are three, seven or fourteen nights.
Yes. You agree on the annual volume, call off per quarter and pay per quarter. The tier price of the annual volume applies from the first delivery. And if a campaign runs better than planned: resupply on call, the tier stays.
Consulting, campaign and sales: HoPro Marketing, a house of the Via Vital Group. Redemption, hotel selection and booking service: the redemption site hopro.org, run by WCS World Consulting Service. For you, one contract, one invoice, one contact person.
Legal
legal notice
Provider information
Via Vital Group LLC
30 N Gould Street, Suite N
Sheridan, WY 82801-6317, USA
Represented by: Robert Kämpf, Member and Manager
Representative office
Via Vital Group · Voa Principala 25 · 7077 Valbella · Switzerland
Contact
Phone: +49 6222 948 24 10
Phone international: +1 440 637 8320
WhatsApp: +41 76 268 75 93
Email: hallo@viavitalgroup.ch
Responsible for content
Robert Kämpf · Voa Principala 25 · 7077 Valbella · Switzerland
Redemption site hopro.org
Redemption of the vouchers, hotel selection and the booking service take place via hopro.org, run by WCS World Consulting Service Ltd Inc., 2701 Centerville Road, Wilmington DE 19808, USA, email info@hopro.org. The terms of use and hotel booking conditions published there apply.
References and image credits
The references shown come from campaigns of the hotel voucher program; the brands belong to their respective owners and are named solely to describe the campaigns carried out. World map based on a public domain template (Wikimedia Commons). Mood images from the Hotel Promotion sales material.
Liability for content and links
The content of this site has been prepared with care; we assume no liability for its accuracy, completeness or currency. The respective provider is responsible for the content of linked third-party sites. Upon becoming aware of legal violations, we will remove the affected content or links immediately.
Design
Herzstück Web, herzstueck-web.com
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Representative office: Voa Principala 25, 7077 Valbella, Switzerland
Email: hallo@viavitalgroup.ch
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